Yash Arya - Full-Stack Web Developer & Performance Marketer in Surat
I build full-stack web applications - frontend, backend, databases, and APIs - and run the marketing that grows them. Real products, real results.
01 - Origin
Here's how I started.
First exposure to real clients. Started with HTML, CSS, and jQuery.
Finished my engineering degree and started working full-time as a Web Developer.
12 brands. ₹80L+ revenue. A system that actually works.
I didn't start as an expert. I started by helping a friend sell handbags on Instagram. I had no experience. Only an engineering degree and curiosity about how performance marketing actually works.
So I started testing. Learning. Failing. Optimising.
“Fast forward to today: 12 brands, ₹80+ lakhs in revenue, and I've figured out the real secret to what actually works.”
Spoiler: It's not about fancy creatives or trendy strategies. It's about data, discipline, and execution.
02 - Results
Numbers that actually matter.
Every number is real work - real campaigns, real products, shipped.
Revenue Generated
Across 12 brands
CPL Reduction
Pharma campaign
Peak ROAS
Riya workshop
Brands Worked With
2023 - present
Full-Stack Apps
EdgeTest + Coaching ERP
Stocks Backtested
EdgeTest engine · 10-yr NSE data
These aren't vanity numbers. Behind each one is a campaign I built, optimised, and refused to stop improving until it worked.
Read case studies →03 - Case Studies
Here's what happened.
EdgeTest
Problem
Retail traders have ideas but no easy way to test them - backtesting a strategy usually means spreadsheets, Python, or an expensive terminal. Most people never validate an idea before risking real money on it.
What I Did
Built a full-stack fintech SaaS that turns a plain-English strategy into a professional 10-year NSE backtest in seconds. Next.js frontend with an AI strategy builder, a live market dashboard, and a natural-language stock screener; a Python backtesting engine; and Supabase auth with separate public and gated app surfaces - designed and built end to end.
Results
- ✓Plain-English idea → quant-grade report
- ✓497 NSE stocks, 10 years of real data
- ✓AI translates language into testable strategies
- ✓Live at edgetest.in
The hardest products make something complex feel as simple as typing a sentence. That's the entire design goal.
Coaching ERP
Problem
A coaching institute preparing JEE, NEET, and CBSE students needed a website that could convey academic credibility, course structure, and real results to parents - not just look good, but actually convert.
What I Did
Built a full-stack web application using React, PostgreSQL, and Neon with a complete admin dashboard. Three access levels - Admin, Faculty, and Student - each with their own dashboard. Admins manage tests, attendance, results, announcements, news, and timetables via full CRUD operations. Faculty update attendance and results. Students access their personalised dashboard. Fully secure, fully web-based - built to replace manual day-to-day operations at coaching institutes and schools.
Results
- ✓52+ JEE selections showcased
- ✓78+ NEET qualifiers highlighted
- ✓847+ students enrolled
- ✓Live on Vercel
In education, parents buy trust before they buy courses. The website's job is to build that trust in 10 seconds.
Interior Designer Portfolio
Problem
A premium interior design studio in Ahmedabad needed a digital presence that matched the sophistication of their work - one that felt like a luxury brand, not a generic portfolio template.
What I Did
Built a full Next.js portfolio site with residential, commercial, and hospitality sections, high-quality imagery, a 5-step process section, modular kitchen and wardrobe showcases, and client inquiry flows.
Results
- ✓10-year warranty messaging front and centre
- ✓Portfolio-first layout with luxury minimal aesthetic
- ✓Residential, commercial, hospitality sections
- ✓Live on Vercel
In design, the website IS the portfolio. If the website looks average, the work looks average.
dpgmedia.in
Problem
DPG Media had a basic, non-responsive WordPress site. They needed a professional presence for their media services - DOOH, digital marketing, and performance.
What I Did
Designed and built the entire site from scratch in WordPress + Elementor. Full planning, content strategy, UI design, graphic work, and deployment - handled solo.
Results
- ✓Strong brand identity
- ✓Clear service communication across DOOH, Social & Performance
- ✓Live at dpgmedia.in
A website is your 24/7 sales rep. It needs to communicate value before anyone reads a word.
The Pharma Problem
Problem
A pharmaceutical company was spending ₹56,000 per month on ads with CPL at ₹200+. Losing money on every lead.
What I Did
Instead of blaming creatives or platforms, I dug into data. Wrong Segmentation, wrong professions, wrong people. Rebuilt targeting from scratch.
Results
- ✓CPL dropped to ₹41.28
- ✓10 new B2B clients from ₹16k spend
- ✓Lead quality improved dramatically
Better segmentation beats better creatives every time.
The Workshop Success
Problem
My friend Riya wanted to teach art workshops but had no ad experience and a basic Instagram page.
What I Did
Ran Facebook + Instagram ads for ₹10k across 5 cities, targeting people interested in creative hobbies, and improved the conversion-based content on her Instagram page.
Results
- ✓Filled 6 workshops completely
- ✓Generated ₹1,44,000 in revenue
- ✓14.4× return on ad spend
You don't need a huge budget. Just the right targeting and a clear offer.
What I Do
Three services.
One partner.
I help businesses get online, grow there, and look great doing it. Full-stack development, performance marketing, and graphic design - all under one roof.
Full-Stack Development
From marketing sites to full-stack web apps - I build the whole thing.
Two full-stack web apps shipped end to end - a fintech SaaS (Next.js + Python + Supabase auth) and a coaching ERP (React + PostgreSQL, role-based dashboards) - plus marketing sites across e-commerce, agencies, and luxury brands. Frontend, backend, database, and API, all solo.
- ✓Frontend - React.js · Next.js
- ✓Backend & APIs - Python · Route Handlers
- ✓Databases & Auth - PostgreSQL · Supabase · Neon
- ✓WordPress · Shopify · E-commerce
Performance Marketing
Ads that pay for themselves - and then some.
₹80L+ revenue generated across 12 brands. Meta Ads, Google Ads, Instagram campaigns - built from strategy to execution. Every rupee tracked, every campaign optimised until it works.
- ✓Meta Ads · Google Ads
- ✓CPL Reduction · ROAS Optimisation
- ✓Lead Generation · B2B & B2C
- ✓Full campaign strategy + execution
Graphic Design
500+ creatives. Every pixel with a purpose.
Billboards, social media posts, festival creatives, flyers, and brand campaigns - designed for 12 brands across Surat and beyond. Design that stops scrolls and turns heads.
- ✓Social Media Creatives · Reels Covers
- ✓Billboard & OOH Design
- ✓Festival & Occasion Posts
- ✓Brand Identity · Ad Creatives
04 - Fit
You might be thinking:
“Cool - but does this apply to MY business?”
I help with
Industries
Best for
Small business owners & agencies looking for results-driven growth - not vanity metrics.
Real Talk
I don't promise overnight results.
I promise a data-driven approach, constant optimisation, and measurable growth.
If you're looking for a quick fix, this isn't for you. But if you want to build something that actually works - let's talk.
05 - Process
Here's what happens next.
Consultation
Free
We talk about your business, challenges, and goals. Real questions, zero sales pitch.
Analysis
I analyse your situation, competitors, and opportunities - finding gaps most people miss.
Strategy
A concrete growth plan tailored to YOUR business. Specific steps, not generic advice.
Execution
If we decide to work together, I handle everything. You focus on your business; I grow it.
That's it. Simple. Results-focused.
No fluff, no long onboarding, no nonsense.
06 - Contact
I'd love to learn about your business.
Two quick questions and I'll get back to you.
Looking forward to it.
- Yash